Through a store window mannequins posture in mini-skirts and midriff baring blouses. We hear the click of high heels as we see teenagers in skin tight jeans and low cut tube tops pass. Reflected in the glass of the window we see the faces of three little girls switch their gaze from the mannequins to the teenagers passing by.
Over the shoulders of the same three girls we see Britney Spears on MTV. Britney wears next to nothing. Her dance moves simulate sex with her shirtless boyfriend. The three girls are singing the song and attempting to move like Britney.
Fourteen year old Caitlin does not look pleased with her reflection in the mirror. She tells her mother she is going back to the mall to get the other blouse. her mother says, "No way, Jose! It didn't have enough material to cover a cat."
This 10 minute video documentary is a window into the world of an adolescent girl grappling with growing up and facing the media messages that are directed at her, but may not be in her best interest.
The video will follow fourteen year old Caitlin through a week in her life as she prepares to sing at a public event. Caitlin's stories are interwoven with those of her sisters and cousins as they compare and contrast with the views of her parents. The video will not only follow Caitlin, but insert short interview answers along with example media messages from open source archives.
Young girls are almost constantly connected to media and they are bombarded with messages designed to guide their thoughts and behaviors. They seem especially vulnerable to the message that their self esteem is dependent on how they look, that sexuality equates to power, and that overt sexuality is the path to success. This video will explore the influence of these media messages and their effect on the negotiation of an adolescent female identity.
This video is aimed at Ten Under 10 and possibly Media That Matters Film Festival.
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